Always Imagining

The Creator

The creator has the desire to do more! Their free flow of creativity allows them to give new ideas to the world. They find a delicate balance of creativity and plausibility to introduce the world to more. These individuals can be found in creative industries inclusive of art, design, technology and marketing.

ALWAYS IMAGINING

The Creator

The creator has the desire to do more! Their free flow of creativity allows them to give new ideas to the world. 

They find a delicate balance of creativity and plausibility to introduce the world to more. 

These individuals can be found in creative industries inclusive of art, design, technology and marketing.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Creating Value with Impact

Continual Learning and Development

Bring Ideas to Fruition

Fears

Mediocrity

Lack of Impact

Failure of Execution

Weaknesses

Narcissistic

Perfectionism

Melodramatic

Strengths

Imaginative

Self Expression

Innovative

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Artist

A person skilled at a particular task or occupation

Idealist

A person guided more by ideals that practicality

Entrepreneur

A person who organizes and operated a business

Innovator

A person who introduces new ideas of methods

Narrator

A person who recounts events through characters

Visionary

A person who invents things as an occupation.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Authentic

Of undisputed origin; something truly genuine

Original

Not a copy or imitation

Revealing

Making interesting or significant information known

Imagination

Having or showing creativity and inventiveness

Expressive

Effectively conveying thoughts or feeling to someone.

Out-of-the-Box

Non conformal and creative thinking

WHO THEY ARE

Actors

To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Samwell Tarly

Tarly is, in one word, authentic and there's nothing that wants more than that!

Mystique

Mystique's ability to change her image to mimic that of anyone makes her the ultimate creator.

Daredevil

Daredevil's ability to develop skills despite his disability is an incredible feat of creative.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.

So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Apple

Starting with the, "Be Different" campaign, Apple has placed itself as the brand of choice for technical creators, all based on simplicity as the foundation.

Adobe

An entire generation group up designing using the Adobe Suite. Its software literally means to create.

Lego

Lego is the first creative toy outside of crayons that children dig into, a nostalgia that is remembered as they grow older.

BLOGPOST

Marketing to The Creator

The Creator can be an artist, a writer, or an entrepreneur. With that said, this archetype values freedom and creating an impact. This archetype refuses to be limited or tied down.

Advertising to customers of The Creator can be challenging due to their dissatisfaction with conventional advertising. While some of the consumers may value experimental and innovative advertisements, they are a hard group to market to. Successful brands are able to foster loyalty through constant innovation and the development of a brand.

Brands for the creator position themselves in a way that exposes their potential in fostering and promoting creativity and innovation. While they market through a lens of authenticity, their primary focus is to allow for self-expression. In the worst case scenario, the creator archetype is seen as an imitation of an already existing product or brand.

The Creator needs to support companies that will ensure that they can reach their full potential without being stifled in their efforts.

Creators require authenticity and ‘out of the box’ thinking

Sign up for our Course on Audiences!

This 1hr course will help you find, understand, and market to your target audiences using their values, needs, and barriers to convince them.