Menu
The Creator
The creator has the desire to do more! Their free flow of creativity allows them to give new ideas to the world. They find a delicate balance of creativity and plausibility to introduce the world to more. These individuals can be found in creative industries inclusive of art, design, technology and marketing.
The Creator
The creator has the desire to do more! Their free flow of creativity allows them to give new ideas to the world.
They find a delicate balance of creativity and plausibility to introduce the world to more.
These individuals can be found in creative industries inclusive of art, design, technology and marketing.
These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.
Creating Value with Impact
Continual Learning and Development
Bring Ideas to Fruition
Mediocrity
Lack of Impact
Failure of Execution
Narcissistic
Perfectionism
Melodramatic
Imaginative
Self Expression
Innovative
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?
With these words, can can start to imagine the kind of person they are, and build a mental image of them.
A person skilled at a particular task or occupation
A person guided more by ideals that practicality
A person who organizes and operated a business
A person who introduces new ideas of methods
A person who recounts events through characters
A person who invents things as an occupation.
These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
Of undisputed origin; something truly genuine
Not a copy or imitation
Making interesting or significant information known
Having or showing creativity and inventiveness
Effectively conveying thoughts or feeling to someone.
Non conformal and creative thinking
To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.
To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.
So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.
So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.
The Creator can be an artist, a writer, or an entrepreneur. With that said, this archetype values freedom and creating an impact. This archetype refuses to be limited or tied down.
Advertising to customers of The Creator can be challenging due to their dissatisfaction with conventional advertising. While some of the consumers may value experimental and innovative advertisements, they are a hard group to market to. Successful brands are able to foster loyalty through constant innovation and the development of a brand.
Brands for the creator position themselves in a way that exposes their potential in fostering and promoting creativity and innovation. While they market through a lens of authenticity, their primary focus is to allow for self-expression. In the worst case scenario, the creator archetype is seen as an imitation of an already existing product or brand.
The Creator needs to support companies that will ensure that they can reach their full potential without being stifled in their efforts.
Creators require authenticity and ‘out of the box’ thinking
Once you’ve completed the questionnaire, your archetype page will load.
