ENTERTAIN ME

The Jester

The Jester enters every room as the life of the party. They navigate social situations with humour and tricks. However, this is a front for their desire to hide their pain and deep soul. Instead of expressing their pains and thoughts, they use a bubbly exterior to keep their feelings internal. The Jester has the desire to make others happy and change perceptions.

ENTERTAIN ME

The Jester

The jester loves to liven up a party with humour and tricks, however, they have a deep soul. They want to make others happy and can often use humour to change people’s perceptions. Sometimes, however, the jester uses humour to cover his or her own pain.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Lighten every room with humor

Give all an appreciation for life

Compartmentalize pain and sorrow

Fears

Boring others

Boredom

Lack of fulfilment

Weaknesses

Insensitive

Waste time

Ignore personal traumas

Strengths

Uplifting and positive

Lives in the moment

Playing devil’s advocate

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Comedian

A person who amuses and entertains

Executant

A person who carries something into effect

Fool

A person who is silly

Jokester

A person fond of telling jokes

Provacateur

A person who provokes an audience

Zany

A person who is erratic or eccentric

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Amusing

Causing laughter and providing entertainment

Enthusiastic

Intense and eager enjoyment or interest

Impetuous

Acting quickly without thought or care

Playful

Fondness for games and amusement; lighthearted

Unconstrained

Not restricted or limited

Witty

Quick and inventive verbal humour

WHO THEY ARE

Actors

To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Loki

Tyrion Lannister

Gaston

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.

So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Old Spice

Old Spice changed the game by using their 75 year old brand and running with humour to stay relevant, it worked and their brand has earned a place in the 21st C.

Dos Equis

With their campaign of 'The Most Interesting Man in the World', Dos Equis to a relatively unknown North American brand and made it known to all of us. Humour made them a household name.

Skittles

As long as we can recall, Skittles has never taken themselves seriously, which is what has made their campaigns so enjoyable to watch.

BLOGPOST

Marketing to The Jester

The Jester values the journey. While most consumers seek a solution to a problem, The Jester desires an adventure. The outcome is of little concern to They Jester. They frequently act as a devil’s advocate in order to promote innovations. This archetype is creative and tends to think outside the box.

The Jester is a master at presenting ideas. They have an immaculate ability to brainstorm and reframe ideas. They come in with a different perspective which is an asset to any team.

Jester customers get bored easily. When marketing to this group, innovative practices need to be used. They love anything that is unconventional and silly. The brands that appeal to them are often over-the-top and playful. When marketing to The Jester customers, the use of bright colours and witty comments will ensure success.

The Jester is playful and witty and can be attractive due to the easy humour.

The Jester is promised Entertainment and Amusement.

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