CONTROL

The Ruler

The Ruler is characterized by the desire to have control. This Archetype has a clear vision and will work towards making it a reality. They believe that they know best, and that their ideas are superior to those of the group of community. They are easily frustrated when people don’t conform.

The Ruler typically has the best interest of those around them in mind even if their actions are misguided.

COnTROL

The Ruler

The ruler loves to be in control. They often have a clear vision of what will work in a given situation. They believe they know what is best for a group or community and can get frustrated if others don’t share their vision. However, they usually have the interests of others at heart even if occasionally their actions are misguided.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Obtain power and influence

Generate prosperity

To be accepted and respected

Fears

Chaos

Lack of power

Lack of followers

Weaknesses

Too controlling

Sense of entitlement

Venal

Strengths

Strong personalities

Secure

Polished

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Head

A person in charge of something; director or leader

Nobleman

A person who belongs to the noble class

Politician

A person professionally involved in politics

Principle

A person who has the highest authority

Royal

A person who has status of royalty

Sovereign

A person who is a supreme ruler

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Accountable

Explicable and understandable

Powerful

Having a strong effect on people’s feelings and thoughts

Stable

Not likely to give way to overturn; firmly fixed

Confident

Showing confidence in oneself; self-assured

Organized

Arranging is a systematic way

Structured

Construct or arranged according to a plan

WHO THEY ARE

Actors

To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Night King

Elsa

Minerva McGonagall

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.

So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Prada

Mercedes-Benz

Rolex

BLOOGPOST

Marketing to The Ruler

The Ruler is naturally dominant. These individuals will not be spoken down to or patronized and demand respect in all they do.

When it comes to advertising to this group, reinforcement of emotions and ideas is integral. This will increase their confidence and the feelings of power and authority. They need to believe that they are the best and that they will get the best.

The Ruler brands would see negative consequences should they be seen as weak or controlled. Their competencies in leadership and confidence cultivate trust and loyalty in consumers.

The Ruler will promise Power and Confidence

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