ADVENTURE

The Explorer

The Explorer is one that is never fully satisfied unless experiencing something new. This archetype loves to seek thrills and learn more. They are often found to be traveling as they have the opportunity to be exposed to new cultures, ideas, and philosophies. This can make settling down hard.

All this makes it hard to maintain long term relationships or commit to a singular job. The explorer is always looking to experience more, and needs the freedom to do so.

TO HELP OTHERS

The Explorer

The explorer is never happy unless experiencing new things. They may enjoy visiting different countries or they may be happy learning about new ideas and philosophies. However, they find it hard to settle down at one job or relationship for too long, unless the job or relationship lets them retain their freedom to explore.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Escape reality

Find their own means of fulfillment

Discover new things

Fears

Being tied down

Boredom

Conformity

Weaknesses

Setting unrealistic aspirations

Noncommittal 

Restless

Strengths

Self-reliant

Open-minded

True to oneself

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Globetrotter

A person who travels widely

Pilgrim

A person who journeys for the sake of travel and wander

Pioneer

A person who is amongst the first to explore

Seeker

A person who is trying to find or obtain something

Tourist

A person who explores for pleasure

Trailblazer

A person who takes the path less traveled

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Enthusiastic

Having or showing intense and eager enjoyment or interest

Expressive

Effectively conveying thoughts, feelings, and ideas

Free-Spirited

Independent and not constrained by convention

Genuine

Sincere and honest

Motivated

Self-stimulated interest and enthusiasm to accomplish something

Uninhabited

Expressing feelings and thoughts without restraint

WHO THEY ARE

Actors

To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Thor

Ariel

Arya Stark

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.

So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

The North Face

National Geographic

GoPro

BLOGPOST

Marketing to The Explorer

The Explorer needs to feel excited. They aim to make people feel free to embrace their individuality and pursue the things that spark joy. Explorer brands are those that are innovative, ambitious, and do not conform to the expectations of others. These brands push the limits that everyone expects, and embraces discovery.

When looking at more rugged, outdoor products, the Explorer archetype comes to mind. The Explorer brands have the ability to support everyone’s ‘wild’ side.

An Explorer never wants to feel tied down, or limited to certain experiences. When marketing to this group, a sense of escapism needs to be promoted, while all inklings of corporate and conventional need to be stowed away.

They want to experience more and are willing to do whatever it takes to experience it.

The Explorer will promise Freedom and Individuality

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