CHARISMA

The Magician

The Magician is known for its charismatic tendencies and ability to engage with a group. They truly believe in themselves and feel the need to share their ideas and thoughts with those around them. The Magician has a unique ability to see things in a different way.

Their ability to look at things from a different perspective differentiated them from other archetypes. These traits all lend hand to their ability to bring transformative ideas to fruition.

CHARISMA

The Lover

The magician is often very charismatic. They have a true belief in their ideas and desire to share them with others. They are often able to see things in a completely different way to other personality types and can use these perceptions to bring transformative ideas and philosophies to the world.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Personality is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Find a spiritual connection

Effectively execute all dreams

Make a change internal and external of oneself

Fears

Doing more damage than good

Risk

Unexpected consequences

Weaknesses

Disconnected from reality

Prioritizes self preservation

Dishonesty

Strengths

Committed

Promotes transformative endeavours

Challenges status quo

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Catalyst

A person that precipitates an eventA person that precipitates an event

Challenger

A person who challenges conventions

Head

A person in charge of something; director or leader

Imaginative

A person who shows creativity and inventiveness

Inventor

A person who invented a particular process or device

Spiritualist

A person who believes that spirits of the dad can communicate with the living

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Charismatic

Exercising a compelling charm chich inspires devotion in others

Creative

Relating or involving the imagination

Inspiring

Having the effect of inspiring someone or something

Proficient

Competent or skilled in doing or using something

Psychic

Relating to the soul or mind

Transformative

Causing a marked change in someone or something

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Dumbledore

Red Skull

Iron Man

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Red Bull

Disney

Swiss Army

BLOGPOST

Marketing to The Magician

The Magician values intellectual capabilities. Understanding that is integral is the marketing. Consumers need to feel as though they can grow wiser and smarter with the product or service. This is valued as it will allow consumers to have influence.

Consumers of The Magician Brand are influenced by imaginative and creative advertising. The Magician does not value being but in a confinement, and so the advertising needs to be open and accepting of all consumers.

The Magician will ensure that influence and growth are prioritized. With increased transformational potential, consumers will be intrigued.

Magician brands will promise Knowledge

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