the value of ideas

The Sage

The Sage values the generation of ideas adobe all else. They love learning, adn wish to know all there is. They can easily get frustrated when they aren’t able to grasp a concept or if they don’t have the opportunity to learn more.

They make excellent educators as they are able to take complex concepts and make them easy to understand.

the value of ideas

The Sage

The sage values ideas above all else. However, they can sometimes become frustrated at not being able to know everything about the world. Sages are good listeners and often have the ability to make complicated ideas easy for others to understand. They can often be found in teaching roles.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Learn about everything

Be honest and objective

Capitalize on opportunities

Fears

Being the least intellectual

Seeming ignorant

Confusion

Weaknesses

Critical of everything

Frequently overthink

High personal expectations

Strengths

Objective outlook

Enjoy questioning

Lack of bias

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Advisor

A person who gives advice in a particular field

Educator

A person who provides instruction or education

Expert

A person who has a comprehensive knowledge of a particular topic

Guide

A person who advises and shows others the way

Savant

A person who is well educated or learned

Scholar

A person who is highly educated or has an aptitude for study

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Bright

Intelligent and quick-witted

Clever

Quick to understand, learn, advise, and devise ideas; intelligent

Confident

Feeling or showing confidence in oneself; self-assured

Dubious

Hesitating or doubting

Rational

Based on or in accordance with reason or logic

Systematic

Done of acting according to a fixed plan or system; methodical

WHO THEY ARE

Actors

To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Dr. Strange

Hermione Granger

Jafar

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.

So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Harvard

Google

Rosetta Stone

BLOGPOST

Marketing to The Sage

Customers of The Sage acknowledge that there is power in knowledge and information. Throughout their lives they try to look for new sources of information as a means to grow and develop. These individuals love to be pushed and to think about things differently.

When marketing to this group, it is integral that it challenges the customers. By challenging the way that these individuals do things, more consumption can occur.

At the core of this archetype, The Sage values the power of intellect. The analysis of the world’s functions allows them to strive in every environment.

The Sage promises Growth and Knowledge

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