pASSION

The Lover

The Lover is passionate and seeks harmony. Every action that The Lover partakes in will induce harmony. They have difficulty navigating conflict and disagreements. Oftentimes they find themselves in the background as they have a hard time standing up for themselves.

This often leaves their opinions, ideas, and beliefs out of the bigger picture. The Lover wants everyone to get along, and will do their best to ensure that happens in any group they are a part of.

PASSION

The Lover

The lover seeks harmony in everything they do. They find it hard to deal with conflict and may find it difficult to stand up for their own ideas and beliefs in the face of more assertive types.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Personality is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Build meaningful relationships

Advocate for love

Engage in emotional experiences

Fears

Loneliness

Getting lost in the background

Rejection

Weaknesses

Losing self identity

Susceptible to jealousy and addiction

Lack of assertiveness

Strengths

High emotional intelligence

Passionate

Personable

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Companion

A person who shares experiences with another

Fanatic

A person with an obsessive interest and enthusiasm for something

Hedonist

A person who believes the pursuit of pleasure is a priority

Partner

A person who works alongside another person

Sensualist

A person devoted to physical pleasure

Utopian

A person who is an idealist

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Alluring

Powerfully and mysteriously attractive or fascinating

Fervent

Having or displaying a passionate intensity

Intimate

Closely acquainted; familiar, close

Liberal

Open to new ideas and accepting of other perspectives

Passionate

Showing or caused by strong feelings or a strong belief

Sensual

Relating to or involving gratification of the senses

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Cersei

Ron

Jasmine

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Victoria's Secret

Godiva

Häagen Dazs

BLOGPOST

Marketing to The Lover

The Lover values the aesthetic appearance of goods and services. They are a brand loyal group and value brand names. They find high valued companies superior to others due to the status that they have associated with them.

When marketing to The Lover, every sense needs to be called upon. Advertisements need to be glamorous and take the viewers on a journey. If the advertisements feel cheap, or have slapstick humour, the overall message will be ruined.

The Lover needs to feel valued and taken on experience. By ensuring all marketing feels high end, more success can be achieved.

The Lover will promise Passion and Commitment

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