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The Innocent
The Innocent Archetype is highly criticized for their ability to be dreamers that are out of touch with practicality. With that said, this archetype is characterized by its bubbly tendencies and happy-go-lucky personality.
The Innocent attempts to uplift those around them and tries to find the silver-lining. Regardless of what situation The Innocent is found in, they have a positive outlook, and navigate through tough times.
The Innocent
Those who identify with the innocent archetype are sometimes criticized for being naïve dreamers. However, their positive outlook and happy-go-lucky personalities can uplift others. The innocent always tries to see the good in the world and looks for the silver lining in every situation.
These specific nouns give us a strong idea of who this Brand Archetype is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.
Promote and Create Happiness
Live with a Moral Compass
Ensure Reliability
Punishment
Disappointment
Doing the Wrong Thing
Can be Seen as Fake
Often Live in Denial
Gullible
Optimism
Trustworthiness
Keeping it Simple
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Archetype. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?
With these words, can can start to imagine the kind of person they are, and build a mental image of them.
A person who indulges in daydreaming of fantasizing
A person guided by ideals opposed to practicality
A person who shows a lack of experience, wisdom, or judgement
A person who insists on absolute adherence to rules and structure
A person who is virtuous, kind, and patient
A person with original ideas about the future
These adjectives best describe the personality of this Brand Archetype. Use these to help and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
Noticeably happy and optimistic
Trustworthy and reliable
Lacking anxiety of awkwardness; relaxed
Feeling or inspiring optimism about a future event
Free from deceit; proceeding from genuine feelings
Having a belief in a person’s honesty and sincerity
To help you visualize what this Brand Archetype acts like, watch these actors portray their most interesting characters and how they embody the very essence of this archetype.
To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Archetype needs.
So here are 3 examples of brands that embody this Brand Archetype. Use your knowledge of the brand itself to imagine your Market Persona.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.
So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.
If you want to appeal to the customers of The Innocent archetype, it is integral in ensuring that the advertisements are gimmick-free and straightforward. These consumers are drawn to brands that are more optimistic and have a positive outlook on the future. If advertising is guilt inducing, or contains topics that are generally heavy and controversial, the consumers will be driven away.
Innocent brands ensure that Innocent consumers are receiving clear and simple solutions. With the guidance of morality, goodness, and simplicity, the brand is able to give consumers the feeling of nostalgia. However, the fear of doing something wrong is a major weakness, and therefore is heavily influenced by the law and societal pressures.
The best marketing efforts are those that are comfortable and well adopted by society. Ensuring that consumers feel safe and moral is integral in the marketing.
Innocent brands ensure simplicity and dependability
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