do it differently

The Rebel

The Rebel is a change maker. When they look at the world and see something undesirable, they seek out a way to change it. Rebels live to do things differently. With that said, they have been known to abandon tradition. This is because they have a desire for change and reform. Rebels are able to make changes due to their charisma and ability to encourage those around them.

do it differently

The Rebel

When the rebel sees something in the world that isn’t working, they look to change it. Rebels like to do things differently.

However, sometimes rebels can abandon perfectly good traditions just because they have a desire for reform. Rebels can be charismatic and easily encourage others to follow them in their pursuit of rebellion.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Personality is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

Inspire change

Do things differently

Free themselves of convention

Fears

Weakness

Being seen as ordinary

Being seen as an imitation

Weaknesses

Desperate to make changes

Oblivious to ‘crossing the line’

Alienate individuals as a cost of reform

Strengths

Unsatisfied with status quo

Passionate

Risk Loving

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Agitator

A person who urges others to protest or rebel

Misfit

A person whose behaviour or attitudes set them apart from others

Nonconformist

A person whose behaviour or views to not conform to prevailing ideas or practices

Outcast

A person who has been rejected by a social group or society

Reformer

A person who makes changes to something in order to improve it

Revolutionary

A person who engages in political revolution

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Independent

Not depending on another for livelihood of subsistence

Insubordinate

Defiant of authority and disobedient to orders

Shocking

Causing a feeling of surprise and dismay

Strong

Abel to perform a specified action well and powerfully

Thorough

Complete with regard to every detail

Troublesome

Causing difficulty or annoyance

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Mulan

Jessica Jones

Jaime Lannister

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

MTV

Virgin Mobile

Harley Davidson

BLOGPOST

Marketing to The Rebel

The Rebel defines those that were born to be wild and make a difference in this world. These individuals are not afraid to stray from the status quo, and will do anything in their power to create a reform.

As consumers they love unconventional. They appreciate guilt-inducing marketing and see value in the products that don’t have a clear selling point.’ These individuals are go getters and want to be ‘moved’ through marketing.

The Rebel brands have to find a true balance between success and popularity. Once a brand becomes too popular, the consumers tend to stray. 

They’re not afraid to turn the world upside down. They will get what needs to get done, regardless of the consequences.

The Rebel wants to be promised Reform and Support

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