QUALITY ABOVE ALL

The Hero

The Hero Archetype is defined by the ability to stand up for others and never waiver in strength. Heroes feel as though they have a destiny they must work towards, and continue to do so throughout their lives. This stubbornness is their achilles heel.

This archetype is on a path of justice and equality and is willing to stand up to anyone who opposes this.

TO bELONG

The Everyman

The Everyman archetype represents those who are dependable, down to earth realists. Some people might describe them as somewhat negative. 

The Everyman is always searching for belonging in the world and may join many groups and communities to find a place where they fit in.

LET'S GET SPECIFIC

The Top Four

These specific nouns give us a strong idea of who this Brand Personality is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.

Goals

To prove themselves

To be attributed with moral

To leave a legacy

Fears

Failure

Being seen as incapable

Being vulnerable

Weaknesses

Aggression

Egocentrism

Selflessness

Strengths

Reliability

Courageous

Highly skilled

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.

How we describe them

Descriptors

The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?

With these words, can can start to imagine the kind of person they are, and build a mental image of them.

Campaigner

A person who actively promotes the goals of a cause

Champion

A person who argues on behalf of someone else

Rescuer

An person of nondescript nature of character

Soldier

A person who serves for the greater good

Victor

A person who defeats an enemy or opponent

Warrior

A person who accepts the situation as is

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

HOW THEY ACT

Characteristics

These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.

Masterful

Performed or performing skillfully

Disciplined

Showing a controlled form of behaviour and way of working

Valiant

showing a readiness to give more of something

Assertive

Showing a confident and forceful personality

Self-Assured

Confident in one’s own abilities or character

Resilient

Ability to withstand or recover quickly

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

WHO THEY ARE

Actors

To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.

Black Widow

Harry Potter

Merida

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

REPRESENTATION

Similar Brands

Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.

So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.

Duracell

Duracell's Trusted Campaign that focused on which battery hospitals trusted most placed them squarely in the category of Hero. Reliable, needed, and there to help.

FedEx

FedEx's overnight delivery signifies itself ass the hero that you want if you need dependability without question.

Snickers

Hungry or Hangry? Snicker's 'You're Not You When You're Hungry' Campaign elevated both their profile and the brand they wanted to be perceived as, The Hero when you need.

BLOGPOST

Marketing to The Hero

Every Hero wants to make a difference and is unsatisfied with failure. Hero brands are the epitome of success and consistent results. These brands aim to fulfill the needs of everyone, leaving no customer behind. Since they have high levels of competency and confidence, they navigate every situation self-assured that they will be successful. 

The customers of Hero brands value the quality of the products. They need to be able to trust the company and the products in order to become invested.

Hero brands will not use funny or cute advertisements as they wholeheartedly believe that the product should do the talking. With a ‘no-gimmicks’ approach, The Hero brands will attract loyal and trustworthy customers.

The Hero will promise quality and consistency

Sign up for our Course on Audiences!

This 1hr course will help you find, understand, and market to your target audiences using their values, needs, and barriers to convince them.