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The Hero
The Hero Archetype is defined by the ability to stand up for others and never waiver in strength. Heroes feel as though they have a destiny they must work towards, and continue to do so throughout their lives. This stubbornness is their achilles heel.
This archetype is on a path of justice and equality and is willing to stand up to anyone who opposes this.
The Everyman
The Everyman archetype represents those who are dependable, down to earth realists. Some people might describe them as somewhat negative.
The Everyman is always searching for belonging in the world and may join many groups and communities to find a place where they fit in.
These specific nouns give us a strong idea of who this Brand Personality is. By knowing their fears and weaknesses, you can overcome these barriers in your copy. By understanding their goals and strengths, you can match your brand to their values.
To prove themselves
To be attributed with moral
To leave a legacy
Failure
Being seen as incapable
Being vulnerable
Aggression
Egocentrism
Selflessness
Reliability
Courageous
Highly skilled
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them? With these words, can can start to imagine the kind of person they are, and build a mental image of them.
The idea behind these descriptors is to give you a better sense of how people perceive this particular Brand Personality. How would friends or family describe them?
With these words, can can start to imagine the kind of person they are, and build a mental image of them.
A person who actively promotes the goals of a cause
A person who argues on behalf of someone else
An person of nondescript nature of character
A person who serves for the greater good
A person who defeats an enemy or opponent
A person who accepts the situation as is
These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
These adjectives best describe the personality of this Brand Personality. Use these to help build your Market Persona and imagine who you know that is similar to them, this will help you build a more honest Marketing Persona.
Performed or performing skillfully
Showing a controlled form of behaviour and way of working
showing a readiness to give more of something
Showing a confident and forceful personality
Confident in one’s own abilities or character
Ability to withstand or recover quickly
To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.
To help you visualize what this brand personality acts like, watch these actors portray their most these characters. They embody the very essence of this personalilty.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.
So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.
Brands spend millions of dollars honing their brand personalities and understanding their audiences, this is why they can be invaluable in helping us understand what this particular Brand Personality needs.
So here are 3 examples of brands that embody this Brand Personality. Use your knowledge of the brand itself to imagine your Market Persona.
Every Hero wants to make a difference and is unsatisfied with failure. Hero brands are the epitome of success and consistent results. These brands aim to fulfill the needs of everyone, leaving no customer behind. Since they have high levels of competency and confidence, they navigate every situation self-assured that they will be successful.
The customers of Hero brands value the quality of the products. They need to be able to trust the company and the products in order to become invested.
Hero brands will not use funny or cute advertisements as they wholeheartedly believe that the product should do the talking. With a ‘no-gimmicks’ approach, The Hero brands will attract loyal and trustworthy customers.
The Hero will promise quality and consistency
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