How to Market to The Hero Archetypes

The Hero is strong, independent, and true to oneself. Each archetype demands different things of marketing, and it is integral that you know prior to the development of a marketing strategy.

Let’s dive into some of the details, and better grasp an understanding of The Hero. NoteIf you’re curious about finding and understanding your audience better, try our Archetypes Quiz here.

The Hero

The Hero will always stand up for what is right. While they often do this on behalf of themselves, they will stand up for those around them. With unwavering strength and commitment, they have an incredible ability to accomplish what they put their mind to. However, this lends hand to their stubborn nature. While they are on a path of equality, they will stand up to anyone who opposes it.

Leaving a legacy is this archetype’s primary goal. They feel a need to prove themselves to those around them. With that said, they do everything with a lens of morality. If it isn’t for the betterment of all, they will not support. All their goals are attainable due to the strengths that they hold. The Hero is reliable and courageous. They are not afraid to work against others. With that said, it takes a highly skilled individual to create change. This is why The Hero is found to be constantly learning new skills.

The Hero is one that values quality above all else. They behave according to their morals as a way to fulfil their said destiny.

Target Audience

When you are looking at your target audience, you need to determine whether they are a Hero archetype. 

The Hero is someone who is unapologetically themselves. While many archetypes fit the mold of the situation, The Hero will never conform. They desire to be seen as capable and work hard to maintain that image. If you want to see if your target audience is The Hero, ask yourself the following questions.

  • Does My Target Market Want to Leave a Legacy?
  • Is My Target Market Trying to Prove Themselves?
  • Does My Target Market Fear Mediocrity?
  • Does My Target Market Value Reliability?
  • Does My Target Market Value Hard Skills?

If you answer yes to most of these questions, your target market is likely to be The Hero. The Hero is true to themselves and never settles.


When marketing to The Hero, you need to understand what they value in advertising efforts, and on the contrary, what they dislike. Each archetype is different, and to ensure your success, you need to understand what they value in brand and marketing.

Heroes want to make a difference and refuse to accept failure. This is why brands that appeal to The Hero need to be the definition of success. These brands have to be versatile and be appealing to a variety of demographics. The Hero needs to be able to enter every situation with certainty that they can succeed. When marketing to them, they need to feel as if you can help with their success.

It must be understood that while The Hero and The Ruler have many similar traits, they are to be marketed to in different ways. The Hero doesn’t need control or power. This is due to the amount of courage they hold. This is why when you market to The Hero you show your quality and consistency.

By building trust with a no-gimmicks approach, you will be able to effectively communicate The Hero is a successful way.

The Hero archetype feels obligated to fulfill a destiny. They will always work in alignment with their goals regardless of what is in their way. Understanding the stubborn nature they have will be a necessity in developing a marketing strategy.

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