The Magician values intellectual capabilities. Understanding that is integral is the marketing. Consumers need to feel as though they can grow wiser and smarter with the product or service. This is valued as it will allow consumers to have influence.
Consumers of The Magician Brand are influenced by imaginative and creative advertising. The Magician does not value being but in a confinement, and so the advertising needs to be open and accepting of all consumers.
The Magician will ensure that influence and growth are prioritized. With increased transformational potential, consumers will be intrigued.