How to Market to The Rebel Archetypes

The Rebel navigates life attempting to do everything a little differently. They are the change makers in the room. Each archetype demands different things of marketing, and it is integral that you know prior to the development of a marketing strategy.

Let’s dive into some of the details, and better grasp an understanding of The Rebel. NoteIf you’re curious about finding and understanding your audience better, try our Archetypes Quiz here.

The Rebel

The Rebel is shameless and driven. With little consideration to their surroundings, they are ready to make change and point out what is wrong. They abandon tradition due to their passion for change and reform. While this may bring instability to their relationships, their charisma and encouraging tendencies bring comfort to those around them.

When The Rebel puts their mind to something, they get it done. Their passion to inspire change allows them to be a part of a group. They do things differently, looking at every situation inquisitively. Their confidence is built on the foundations of unconventional, and they feel free the further from tradition they steer.

While some people may describe The Rebel as an outcast, others may use the word revolutionary. Either way, they are unsatisfied with the status quo and are passionate about removing themselves from convention.

Target Audience

When you are looking at your target audience, you need to determine whether they are a Rebel archetype. 

Everyone has a little bit of Rebel in them, but not everyone is willing to embrace it. The Rebel is usually between the ages of 16 and 34. They are usually found in tech industries or in middle management positions. 

These individuals are willing to push the envelope, and so there are some key questions to ask yourself to determine whether they are your target audience.

  • Does My Target Market Try New Things Regularly?
  • Is My Target Market Willing to take Risk?
  • Does My Target Market Deny Tradition?
  • Is My Target Market a Misfit?
  • Is My Target Market Fight Charismatic?


If you answer yes to most of these questions, your target market is likely to be The Rebel.


When marketing to The Rebel, you need to understand what they value in advertising efforts, and on the contrary, what they dislike. Each archetype is different, and to ensure your success, you need to understand what they value in brand and marketing.

These individuals were born to be wild and to stand out. The Rebel navigates life with the mission to make a difference. They do not fear contradiction or confrontation. When you develop a marketing strategy for The Rebel, this needs to be understood. They are very unlike other archetypes in the way that they respond to marketing strategies. You need to be certain that your target audience is The Rebel, because they value polarizing marketing.

Guilt inducing marketing works on The Rebel. They like feeling pressure and uncertainty. While this marketing strategy makes others uneasy, it intrigues the rebels. With that said, The Rebel also appreciates marketing that has no clear selling point. If the marketing moves them, they are satisfied.

The Rebels come and go. They will be your early adopter, but as soon as your brand is too well known, they will move on. This is the archetype that will help you build a strong brand, but once you no longer need the support to succeed, they will go on to the next.

The Rebel archetype is always looking to change things, and has zero shame showing dissatisfaction. They need things that work and are better than everything else. By understanding their blunt nature, you can better develop a marketing strategy that works.

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