How to Market to The Ruler Archetypes

The Ruler will never let go of control. They need to control to feel secure and confident. Each archetype demands different things of marketing, and it is integral that you know prior to the development of a marketing strategy.

Let’s dive into some of the details, and better grasp an understanding of The Ruler. NoteIf you’re curious about finding and understanding your audience better, try our Archetypes Quiz here.

The Ruler

The Ruler is known for their competencies in leadership. They embody confidence and have a clear vision. However, their vision is often domineering as they believe that their ideas and beliefs are superior to those of their surroundings. While they get easily frustrated when individuals don’t conform, they do have the best interest of those around them. Their actions may be misguided due to their primary motivations, but they usually work for the betterment of all.

Working towards success is a large motivator for The Ruler. They value power and influence and want to be prosperous in all they do. Due to the fact that they are easily frustrated, they prefer to be respected and accepted as it makes ruling easier. Their strong personality stands out in any room, and they are rather polished. The Ruler commands respect in every room due to their confidence and presence.

Target Audience

When you are looking at your target audience, you need to determine whether they are a Ruler archetype. 

The Ruler has a grand presence and demands respect. They are often found to be climbing the corporate ladder at the expense of their relationships. While the respect they have acquired is admirable, the way in which it was done came at the cost of their relations.

The Ruler is motivated in very specific means, and your target market can easily be identified by asking yourself several questions.

  • Does My Target Market Use Demand Leadership Roles?
  • Is My Target Market Motivated by Wealth and Money?
  • Does My Target Market Display Professionalism ?
  • Does My Target Market Gravitate Towards Followers?
  • Is My Target Market Easily Frustrated?


If you answer yes to most of these questions, your target market is likely to be The Ruler. By looking for people heavily motivated by power and control, you will find the Ruler.


When marketing to The Ruler, you need to understand what they value in advertising efforts, and on the contrary, what they dislike. Each archetype is different, and to ensure your success, you need to understand what they value in brand and marketing.

The Ruler is a very easy archetype to market to. This is due to the fact that they have very clear motivators that can be catered to. These individuals are naturally more dominant, and thus your products need to feel strong. By having clear, concise, and powerful branding, you can better attract the attention of The Ruler.

When marketing to this archetype, it is necessary that you seem strong and in control. With that said, your marketing needs reinforce the ideas and emotions of the consumers. By using these strategies, The Ruler feels validated. This validation will ensure brand loyalty.

The Ruler will always be confident. When you are looking to market to The Ruler, you need to foster trust and validation to enable brand loyalty and support. By doing this, you can effectively connect with The Ruler.

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