How to Market to The Sage Archetypes

The Sage finds power in knowledge and skill in education. Each archetype demands different things of marketing, and it is integral that you know prior to the development of a marketing strategy.

Let’s dive into some of the details, and better grasp an understanding of The Sage. NoteIf you’re curious about finding and understanding your audience better, try our Archetypes Quiz here.

The Sage

While most archetypes value their ideas over others, The Sage is different. They value the ideas of others because it gives them a chance to grow and learn. In an ideal world, they would be able to learn everything there is to know. With that said, they get frustrated when they struggle to grasp a concept. They believe that there is power in knowledge, and feel weak when a topic isn’t understood.

The Sage lives life to the fullest through learning. They want to learn as much as there is. They do this because they value objectivity and honesty. When you know more, you have a greater ability to be objective, and this is why The Sage values intellect. They capitalize on every opportunity if it allows them to expand their base of knowledge.

By asking questions, The Sage can better position themselves to learn. By learning more, they can do more.

Target Audience

When you are looking at your target audience, you need to determine whether they are a Sage archetype. 

The Sage archetype is often found in the education sector. They have a unique ability to break down complex concepts into digestible bits. This ability allows them to be exceptionally skilled educators. To see if your target audience is The Sage archetype, you must answer several questions.

  • Does My Target Market Value Honesty ?
  • Is My Target Market A Forever Learner?
  • Does My Target Market Ask Questions?
  • Does My Target Market Like to Give Advice?
  • Is My Target Market Inclusive of All Ideas?


If you answer yes to most of these questions, your target market is likely to be The Sage. They are often found in the education sector and value the ideas others can bring forth.


When marketing to The Sage, you need to understand what they value in advertising efforts, and on the contrary, what they dislike. Each archetype is different, and to ensure your success, you need to understand what they value in brand and marketing.

You must understand that The Sage believes that power comes from knowledge and information. The more they are able to learn or teach, the better they feel. They use learning as a means to grow and develop. While they may get frustrated with difficult concepts, they enjoy being challenged in the way they think.

When you develop a marketing strategy targeted towards The Sage archetype, you need informational marketing. When your marketing integrates knowledge and factual information, The Sage is more likely to interact. They want to be challenged, and the better you can challenge them , the more likely they are to consume what you have to offer.

The Sage archetype loves being taught and to teach. By understanding their drive to better themselves intellectually, you can effectively target this archetype in your marketing efforts.

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