The Creator has the desire to do more, and is unsatisfied with the status quo. When marketing to the creator, this has to be understood. Each archetype demands different things of marketing, and it is integral that you know prior to the development of a marketing strategy.
Let’s dive into some of the details, and better grasp an understanding of The Creator. Note: If you’re curious about finding and understanding your audience better, try our Archetypes Quiz here.
The Creator
The Creator is an exciting archetype due to their passion for change. This archetype can be described as creative with a focus on entrepreneurship and innovation, this archetype strives in situations where change is needed.
Often they struggle trying to find a balance between creativity and plausibility. The Creator wants to create value with an impact, and strive in environments that foster their growth and development. Regardless of the situation, The Creator is determined to bring their ideas to fruition.
This archetype is distinct because of the characteristics it holds. By being imaginative, self expressive, and innovative, The Creator is able to stand out, and promote change.
Target Audience
When you are looking at your target audience, you need to determine whether they are a Creator archetype.
The Creator is often found in fields that are creative and free. This can be applicable to artists, writers, and designers, but is not limited to these groups.
They refuse to be tied down or confined in any of their actions or decisions. They value freedom and creativity, but have the greatest desire to make a positive impact. When seeing if this archetype is a part of your target market, you need to ask yourself several questions!
- Does My Target Market Use Creativity Regularly?
- Is My Target Market Willing to take Risk?
- Does My Target Market Fear Mediocrity?
- Does My Target Market Value Authenticity?
- Does My Target Market Fight for Change and Impact?
If you answer yes to most of these questions, your target market is likely to be The Creator. By looking in artistic industries, you will be able to find The Creator. With that said, The Archetype can exist anywhere, including executive positions.
Marketing
When marketing to the creator, you need to understand what they value in advertising efforts, and on the contrary, what they dislike. Each archetype is different, and to ensure your success, you need to understand what they value in brand and marketing.
The Creator is one of the hardest archetypes to market to as they are often dissatisfied with conventional marketing, and want innovation and impact. With that said, innovation in marketing can be challenging. This is because there is a fine line between innovation that is well received, and innovation that isn’t. The Creator is more impacted by your brand you develop than the one off marketing you release.
Brands that are well perceived by The Creator are those that promise authenticity and ‘out-of-the-box’ thinking. The Creator does not support imitation as it takes away from the creation of others. With that said, The Creator is often brand loyal. This loyalty can be fostered by building a brand that is constantly innovating and creating long lasting impact.
