The Sage finds power in knowledge and skill in education. Each archetype demands different things of marketing, and it is integral that you know prior
The Ruler will never let go of control. They need to control to feel secure and confident. Each archetype demands different things of marketing, and
The Rebel navigates life attempting to do everything a little differently. They are the change makers in the room. Each archetype demands different things of
The Magician is the archetype that partakes in transformation. Each archetype demands different things of marketing, and it is integral that you know prior to
The Lover is passionate and desires harmony and love. Each archetype demands different things of marketing, and it is integral that you know prior to
The Jester has the desire to entertain. They do this because they compartmentalize their feelings and aspirations. They navigate every situation with comedy and joy.
The Explorer has the desire to experience more. They want to find the next high in life. When marketing to the creator, this has to
The Creator has the desire to do more, and is unsatisfied with the status quo. When marketing to the creator, this has to be understood.
The Caregiver archetype embodies empathy and compassion. When marketing to The Caregiver, this has to be understood. Each archetype demands different things of marketing, and
The Hero is strong, independent, and true to oneself. Each archetype demands different things of marketing, and it is integral that you know prior to
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